YOU’RE STANDING
AT THE EDGE
You’re not here to play small. You’re here to stand out—and stand for something.
JANE & CO. IS A BOUTIQUE DESIGN STUDIO
CRAFTING STRATEGIC, SENSORY BRANDS FOR
Visionary Women Founders
See how I work—and what’s possible for you.
The JANE & CO. SIGNATURE PROCESS
You get my full attention, one-to-one. I go deep, move intentionally, and bring your voice and vision into focus. The process unfolds in three-parts:
The FIT Call
A quick 15-minute conversation to make sure we’re aligned—because thoughtful branding starts with the right partnership. Click here to book a no-pressure FIT Call.
The BRAND CATALYST
A two-hour deep-dive interview to bring your brand into focus. Together, we’ll uncover what’s working, what’s missing, and what your brand is really here to say. You’ll receive a personalized clarity document with messaging themes, positioning insight, and visual direction you can use—whether you continue with me or take the next steps on your own.
The CUSTOM BUILD
If you decide to move forward together, we’ll use your Brand Catalyst as the foundation—translating clarity into identity through refined, strategic design. From messaging and logos to website design/build and marketing materials, your plan will only recommend the projects that I know will help you reach your goals.
The BRAND CATALYST
Clarity is the Spark
It’s the force that sets everything in motion.
After the FIT call, our next step begins with understanding—of who you are, what your brand is truly here to say, and where you’re headed. The Brand Catalyst is a two-hour deep-dive session designed to bring that clarity into focus. It includes a strategic interview, a personalized clarity report, and a practical action plan you can implement immediately—or book me to lead through one of our custom packages.
It’s not just a session.
It’s a reset. A reveal.
A place to begin with intention.
INVESTMENT: $495
If you choose to continue with my brand packages below, this amount will be credited toward your project.
Unlock the potential you’ve dreamt about.
From focused foundations to full brand expression, these packages are tailored to support your next stage of growth.
The CUSTOM BUILD
Your focused foundation.
For early-stage founders or creatives with clarity—but no cohesive brand presence (yet). This package typically includes brand strategy, core identity design and streamlined one-page Squarespace website to help you step forward with alignment and purpose.
Investment: $3,900*
BRAND SKETCH
![- [ ] Cropped view of womans hands photo by Juli Kosolapova on Unsplash](https://images.squarespace-cdn.com/content/v1/6786fac85d4f9863b1475015/92bdba8a-a37a-4fa9-b040-720444cc4719/womans+hands+photo+by+juli-kosolapova-unsplash.png)
Your full identity suite.
For established entrepreneurs ready to elevate how they show up. This package typically includes brand strategy, messaging guide, a custom font-based logo, essential brand assets, and a new Squarespace website—designed for clarity, cohesion, and growth.
Investment: $5,000*
BRAND SIGNATURE
![- [ ] Calm lake in Norway with reflection photo by Em on Unsplash](https://images.squarespace-cdn.com/content/v1/6786fac85d4f9863b1475015/4cf0b222-93e9-4b52-8df2-6ac18bb6a7d1/Norway-calm-lake-photo-em-unsplash.png)
Your next-level presence.
For brands with ambition and reach—ready for deeper cohesion and elevated expression. This package typically includes full brand strategy, custom identity design, messaging framework, marketing or social assets, and a custom Squarespace website.
Investment: From $9,000*
BRAND SHOWCASE
*Cost of Brand Catalyst is applied to the full project
Hello, I’m Nancy
Founder of Jane & Co., I’m a longtime art & creative director turned independent brand strategist and designer.
After years shaping design and brand stories for the likes of Michael Kors, Alterna Haircare, and bareMinerals, I knew it was time to build something more personal. Jane is my middle name (a secret I share with best friends and passport control), but it also marks a new chapter. A new space. A new story.
Jane & Co. is where I help women founders meet their own threshold moments—with branding that feels aligned, intentional, and unmistakably theirs.
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From New York to Los Angeles, I’ve worked across fashion, beauty, and publishing, collaborating with global teams along the way. I spent years as an editor and writer at I.D. Magazine, where my love of design and storytelling first came into focus.
Now, I bring all of it—editorial instinct, art direction, brand strategy—into high-touch partnerships with women-led businesses that are ready to step into what’s next.
Visit my corporate portfolio: nancyherrmann.com
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BEAUTY as storytelling
INTEGRITY as alignment
CURIOSITY as compass
CREATIVITY as connection
SPACE as freedom -
I’m a Gen X culture kid turned brand strategist
I once appeared in the NYTimes fashion section
I have been known to trade my comfort zones for grad school, marathons, and dog-sledding adventures
I traveled to Thailand for my 300-HR yoga teaching certification
I have a growing collection of art from friends and favorites
PROJECT HIGHLIGHTS
A few brands I’ve helped bring into focus.
For Us By Us Sports
CLIENT PROFILE
Visionary founder Yulin Olliver came to me with a bold vision: elevate her athlete-first agency from behind-the-scenes brilliance to a brand with undeniable presence. Together, we clarified the agency’s strategy, designed a fierce and focused visual identity system, and launched a high-impact website that communicates professionalism, authority, and edge. The result? A brand that stands on its own—ready to attract elite athletes, build equity, and scale with intention.
SCOPE OF WORK
Brand Strategy
Visual Direction & AI Art Assets
Brand Identity & Guidelines
Brand Messaging & Copywriting
Website Design & Build
Presentation Templates
Social Media Playbook
Social Media Icons & Templates
Lauren Deen
CLIENT PROFILE
A seasoned cookbook collaborator and former TV producer, Lauren came to Jane & Co. ready to reposition her brand for a new era—one that matched the caliber of her talent and the clients she aspired to reach.
Together, we shaped a fresh brand identity and single-page website that clarified her services, elevated her visual presence, and positioned her as the go-to expert for high-profile cookbook projects. Since launch, she’s booked new contracts, stepped into her value, and gained the visibility her work has long deserved.
SCOPE OF WORK
Visual Direction
Brand Identity
Brand Guidelines
Website Design & Build
Dr. Y Secrets
CLIENT PROFILE
Created in collaboration with Dr. Yelena Yeretsky, this skincare brand was envisioned as a sensory experience rooted in scientific precision. We developed the foundational Brand Vision Guide—shaping voice, values, and audience—then brought it to life through photo art direction, launch collateral and a refined, editorial website. The result is a brand that feels both precise and personal: a ritual of beauty, married in pleasure and practicality.
SCOPE OF WORK
Brand Vision Guide
Visual Direction
Photo Art Direction
Marketing Collateral
Website Design
